New Inc. Post: These 4 Letters Are the Key to Understanding and Retaining Your Customers

The probability of selling to an existing customer is 60-70 percent, while this number drops to 5-20 percent for new customers. This means your team should be doing everything in your power to retain customers. One way to keep customers excited about working with you is by getting to know them on a personal level.

Read my latest Inc. post to learn about the four key letters that can help you build more meaningful relationships with customers.